Sustainable Innovation of Smart Green Tourism in Malang Regency, Indonesia

Abstract

Purpose – This study aims to explore and analyze the implementation of sustainable smart green tourism innovations in Malang Regency, Indonesia. The research focuses on the strategies, challenges, and impacts of integrating digital technology and environmentally friendly principles in developing a sustainable tourism sector.

Design/methodology/approach – A descriptive qualitative approach was employed using a case study method. Data collection was conducted through in-depth interviews with tourism stakeholders, field observations at several leading tourist destinations, and policy document analysis. Triangulation techniques were applied to ensure the validity and reliability of the findings.

Findings – The results reveal that the application of smart green tourism in Malang Regency has improved efficiency in destination management, strengthened local community participation, and reduced negative environmental impacts. Digital innovations such as location-based tourism apps, smart waste management systems, and community-based ecotourism initiatives have accelerated the realization of sustainable tourism in the region.

Research limitations/implications – This study is limited to selected tourist attractions within Malang Regency and regional stakeholders. The findings provide guidance for local governments and tourism actors to enhance collaboration in implementing sustainable innovations and encourage further research in different contexts or regions.

Originality/value – This research makes a significant contribution to the literature on smart tourism and green tourism in Indonesia, particularly in the context of rapidly developing destinations like Malang Regency. The presented findings offer valuable references and practical guidelines for wider sustainable tourism development.